Sinochem Holdings Brand Concept Manual

On May 8, 2021, Sinochem Holdings Corporation Ltd. (“Sinochem Holdings”) was officially formed through the restructuring of Sinochem Group Co., Ltd. and China National Chemical Corporation Ltd. Since then, Sinochem Holdings has embarked on a journey to develop into a world-class chemical conglomerate.

Chemistry is the only branch of science that creates new substances. The ingenious combination of elements helps form the colorful world and enrich human life. Sinochem Holdings has embarked on a new challenging journey. Through leveraging its potential and strength, it is committed to the great cause of promoting social development and improving people's wellbeing. With an aim to empower business operations and realize corporate goals, the company has reshaped its brand “Sinochem” through releasing a new visual image on its newly developed platform, upgrading our brand positioning, standardizing our expression of corporate culture, and promoting brand concepts and values.

As the guideline for Sinochem Holdings' brand management, Sinochem Holdings Brand Concept Manual aims to:

Provide a clear definition of the brand “Sinochem”, so that all employees and brand teams of the corporation as well as third party branding partners are aligned with its positioning, concepts and core values.

As the foundation for brand management and promotion, the brand “Sinochem” should convey a concise and standardized message and visual image both internally and externally.

Let us strive to build “Sinochem” into the global leading corporate brand in the chemical industry that meets people’s shared aspiration for a better life and witness the magic power of chemistry to change the world.

September, 2021

What is changing the world?

Continuously creating new substances
Bringing infinite possibilities to life
Creating a better future for mankind

In chemistry's exploring the infinite possibilities and continuous creations
Sinochem Holdings embarks on a new challenging journey

We are committed to contributing to the development of mankind

To accelerate agricultural modernization and help the food supply chain and improve food supply in a safe, sustainable and eco-friendly manner.

To promote R&D of core technologies and products related to new materials and enhance the living experience by innovatively expanding the boundary of resources.

To guarantee the green development of the chemical industry and achieve the harmonious coexistence between human and nature.

To meet people's growing demand for a better life and enhance social well-being.

This is the meaning behind the brand “Sinochem”.

Sinochem Holdings
Brand Concept Manual

R E A D

Sinochem Holdings Corporation Ltd.

Corporate Vision

Our objectives

To build a world-class chemical enterprise that contributes to a beautiful world highlighting a harmonious coexistence

Corporate Mission

Our commitments and responsibilities

To continue to innovate technology and products, optimize management standards, and achieve high-quality internationalization

To become a world-class chemical conglomerate that benefits society, clients, investors, and employees

To support global sustainable development, meet people's growing demand for a better life, and achieve harmonious coexistence between human and nature

Strategic Positioning

Our industry and aims

To build a world-class chemical conglomerate that is driven by technology, guided by life science and material science, supported by petrochemicals and enhanced by environmental science

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Brand Concept

Our unique attitudes and values

Seeking Faith

Stay true to our original aspiration, keep our mission firmly in mind, remain committed to broad ideals and common faith, and guide practice with scientific truth
Seeking Truth

Stick to facts, respect objectives, take actions based on actual conditions instead of blindly following superiors' orders and dogmatism, and explore the future with scientific spirit
Seeking Progress

Keep pace with the times while creating value, benefit society with innovative achievements, and change the world through science and technology
Seeking Changes

Break traditions, embrace changes, push forward upgrades and transformation through reforms and innovations, and guide economic development with scientific concepts

Core Brand Values

Our capacities and strengths

Core Values Ⅰ

To focus on making breakthroughs in industrial innovation and upgrading

Sinochem Holdings focuses on making breakthroughs in industrial innovation and upgrading to high-tech agriculture and chemical new materials that are crucial to national development and people's livelihood, in order to meet people's needs in all aspects of life such as food, clothing, housing, transport, and daily consumption.

Core Values Ⅱ

To advance scientific research for global sustainable development

Based on its insight into future challenges and the demand for sustainable development in key areas like agriculture worldwide, Sinochem Holdings has fully unleashed its capacity in scientific research and its strength in internationalized operation and forged ahead scientific research on global sustainable development to contribute to building a community with a shared future for humanity.

Core Values Ⅲ

To adhere integrated operations and provide the best solutions

Sinochem Holdings integrates with both upstream and downstream resources of the industrial chain, carries out the coordinated operation with an aim to meet clients' demand, overcome resource constrains through integrated operations, and provides solutions with optimal cost performance.

Core Values Ⅳ

To uphold the development concept of harmonious coexistence between humans and nature

Sinochemers have full respect for nature. Sinochem Holdings values the human-nature relationship and is committed to biodiversity conservation with an aim to achieve harmonious coexistence between man and nature. It takes good use of natural resources to create new substances, expand the boundary of resources, and abate the pressure on the environment.

Core Values Ⅴ

To uphold a diversified, inclusive, open and cooperative corporate culture

The ocean is vast and refuses no rivers. Like the ocean, Sinochem Holdings advocates a harmonious coexistence of different cultures and actively embraces cultural diversity. It also advocates science and innovation and takes active actions to promote international collaboration and technological cooperation. It pursues a development that benefits people around the world and is dedicated to eliminating discrimination, isolation, conflict and inequality.

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Logo Display
and Interpretation

The brand logo of Sinochem Holdings consists of an image, the letters “Sinochem”, and the brand concept of “In science we trust”.

Logo Image

Chemistry is the science for exploring the mystery of substances. In conducting chemical research and exploration and changing the material world with chemistry, people must follow the basic laws of chemical reactions and respect the law of nature. All chemical technologies, reactions and synthetics affect humans, as well as all chemical substances used by mankind, should eventually be degraded, restored or returned, re-integrated into the natural world. This is the only way that can ensure the world maintains eternal movement and circulation. Chemistry is part of nature. It should be as beautiful and fragrant as a flower, which can be used by mankind and returned to nature. Due to this, we chose peony, the national flower of China, as our brand logo.

Texts

“Sinochem” is a famous brand in China and enjoys great reputation across the global chemical industry. Sinochem Holdings has established a good image both at home and abroad. To better capitalize on its strong brand and protect its brand value, the company decided to make “Sinochem” its brand with a custom typeface.

Interpretation

Inspired by a blooming peony and its natural colors, the brand logo conveys Sinochem Holdings' corporate philosophy of “In science we trust” that advocates innovative growth, excellent management, and eternal vitality. It demonstrates the company's unremitting pursuit of achieving harmonious coexistence with nature, promoting sustainable social development, and creating a better future for humanity.

The blooming peony is vividly portrayed through simple, abstract geometric patterns and fluent lines. In addition, the overall appearance breaks the confinement of traditional symmetrical design, symbolizing the company's endless vitality and growing stronger like flowers in nature. The four petals of the peony represent Sinochem Holdings' commitment to create value for: society, clients, shareholders, and employees, and strive to meet people's aspiration for a better life through tireless efforts in all four seasons. The three stamens represent innovation, entrepreneurship, and creativity that form the company's endogenous driving forces, as well as the magical power of chemistry and the traditional philosophical idea that “the three begets all things of the world”.

Its round blooming appearance resembles a pair of open hands, a gesture of inclusiveness and openness, passion and enthusiasm, signifying Sinochem Holdings' wish to join hands with partners worldwide to create a promising future.

With two progressive blue colors, the logo also manifests that Sinochem Holdings seeks development driven by both science and innovation, friendly integration between chemistry and nature, and co-existence of corporate development and improving people's well-being.